Who Created the First New Year's Eve Ball Drop in Times Square?

And the answer is ...

c) The New York Times

In 1908, the New York Times had just moved its headquarters to Longacre Square, convincing the city to rename the site "Times Square" after the iconic newspaper. To draw even more attention to the site, publisher Adolph Ochs commissioned the first Ball Drop celebration. Although the newspaper has since changed headquarters, the tradition continues up through today!

Happy New Year!